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Dear Reader
Today we explain why we think our language professionals are like cake makers. We also bring you words that possibly don't exist. And we reveal the motto that makes Renata Züger tick.

We hope you enjoy this edition of our newsletter – and feel free to recommend it to others!
Kind regards
Philipp Meier, CEO Apostroph Group
Swiss Firm. Swiss Quality.
Language that's good enough to eat
When it comes to judging a company by its use of language, often it's the icing on the cake that makes all the difference – which is why the words have to look appetising.
> Apostroph puts the cherry on top
> Apostroph puts the cherry on top
Lust for words
Although Switzerland selects just one word to be its official "non-word” of the year, the list of nominees is long.
> Apostroph has a word for everything
> Apostroph has a word for everything
Fizzing with energy
She likes variety, is always on the go, and is ready to reveal her motto: He who smiles rather than rages is always the stronger.
> Apostroph in person – Renata Züger
> Apostroph in person – Renata Züger
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Apostroph Group - Bern Lausanne Luzern Zürich - +41 41 419 01 01 - mail@apostrophgroup.ch Legal notice